Digital marketing is all about promoting your product, your brand, your services via electronic media. That might be using your website, your Facebook page, your blog, or by using apps, podcasts, email or SMS. Digital marketing covers a range of activities including content development, email campaigns, pay per click, social media, and search engine optimisation.
Why Digital Marketing Is Important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.
In twenty years, it won’t be referred to as ‘digital marketing’. It will just be ‘marketing’, because that’s where everything is going.
— Daniel Englebretson
How we can help
Here at Perfectly Digital we weave digital marketing into all we do. We can help you develop the content, and we can build the tools for you to deliver it through. We can create websites, Facebook pages and brand other social media presences for you. We provide full design and setup services for banner advertising and email marketing. And we can help you with search engine optimisation.
I’ve had the pleasure of collaborating with James from across the pond, and have been so grateful to have such a creative, thoughtful, and innovative colleague to discuss the state of the industry with. James’ ability to marry digital marketing trends with real client needs and impact to develop a strategic plan is only matched by his impressive ability to explain and illustrate the way forward to clients.
Someone who loves to share knowledge, find new ways to collaborate and contribute, and truly cares about our impact to the client, James is one of my standard bearers for how an industry thought leader conducts business.
Miriam Kagan, Senior Fundraising Principal, Kimbia
Click here to contact us for more information about how we can help you to be more effective online.