Digital marketing is all about promoting your product, your brand, your services via electronic media. That might be using your website, your Facebook page, your blog, or by using apps, podcasts, email or SMS. Digital marketing covers a range of activities including content development, email campaigns, pay per click, social media, and search engine optimisation.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.

In twenty years, it won’t be referred to as ‘digital marketing’. It will just be ‘marketing’, because that’s where everything is going.

— Daniel Englebretson

How we can help

Here at Perfectly Digital we weave digital marketing into all we do. We can help you develop the content, and we can build the tools for you to deliver it through. We can create websites, Facebook pages and brand other social media presences for you. We provide full design and setup services for banner advertising and email marketing. And we can help you with search engine optimisation.

I’ve had the pleasure of collaborating with James from across the pond, and have been so grateful to have such a creative, thoughtful, and innovative colleague to discuss the state of the industry with. James’ ability to marry digital marketing trends with real client needs and impact to develop a strategic plan is only matched by his impressive ability to explain and illustrate the way forward to clients.

Someone who loves to share knowledge, find new ways to collaborate and contribute, and truly cares about our impact to the client, James is one of my standard bearers for how an industry thought leader conducts business.

Miriam Kagan, Senior Fundraising Principal, Kimbia

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It may be that your project is too large, or too complex  for us to fulfil for you. We’ll always tell you when we’re not the right fit for your project, and can often help to point you in the right direction. For such projects you will need a Project Manager to act on your behalf with the agency (or agencies) who are delivering your project. Some companies and organisations can provide that project management internally. But many do not possess the range of digital skills and experience required to deal with the complexities of such a project.

How we can help

This is where we can help—we can be the construction foreman on your building site. We are experienced in running digital projects of all sizes and budgets. We regularly do this for clients, both in the UK and around the world. We can lead and coordinate the delivery of digital projects on your behalf—acting as your advisor, project manager and determined defender of your interests when working with your suppliers. As your project manager we ensure that all elements of your digital project come together and meet stakeholder expectations for budget, schedule and product quality.

We have extensive experience in managing high budget, high profile and strategically important projects incorporating the following services:

• Providing expert input into project discovery and specification
• Assisting with putting together a RFP (Request for Proposal) or ITT (Invitation to Tender)
• Supporting the agency selection process
• Building complex financial models to help you create the business model around your project
• Assisting with strategy development and digital marketing plans
• Day-to-day management and administration of your project

James has that combination of sharp insight, immense creativity, good humour and determination that are essential ingredients in developing and delivering new projects. Add to that his excellent communication skills, and it is no surprise that he is able to convince, inspire and enthuse a broad range of stakeholders.

Penny Boshoff, Trustee, Scripture Union

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Many small- to medium-sized organisations don’t have the in-house expertise to take their business forward online.

You may find that you have questions such as:

• How can I make the most of my website or other digital channels?
• How can I develop new revenue streams for my business?
• How can I improve visibility, engagement, reputation and return on investment?
• How do I know which are the right products, vendors or partners to work with?
• How do I compare with my competition?

A website, a Facebook page, should not stand alone, but should be underpinned by rigorous, relevant and actionable strategy.

How we can help

We are very experienced in working in a broad range of contexts to help organisations to improve their business. We strip away the jargon and technical noise to focus on translating business objectives into appropriate digital objectives, and can work with you to provide a robust plan for implementation with clear KPIs and measurement tools. At the heart of each consultancy engagement lie clear recommendations on what you need to focus on, and a clear roadmap for delivery.

We provide digital audits (benchmarking you against your competitors), digital strategy (providing you with direction and clear advice for the future), and digital training (empowering you to take your business forward),

If you’re not sure where to start, if you need an impartial, experienced and listening advisor then get in touch with us today.

James brings passion and intelligence to understanding and assessing a client’s digital business needs. And from that context he has been able to fluidly proscribe solutions for clients that are sharp, on target and create client success and joy! All this experience is within the context of his brilliant digital fluency and innate understanding of how to drive success for a client.

Dennis McCarthy, Vice President of Strategic Services, Blackbaud

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Getting the right visuals for your brand is one of the most important things you need to think about – good photography makes a huge difference. Consider this:

• 40% of people respond better to visual information than plain text
• Content that includes images get an average of 94% more views
• Using quality photography in your content  leads to accelerated sharing on social networks
• Your ranking on search engines such as Google is significantly influenced by how you use images on your website
• Visitors stay longer on websites that incorporate powerful imagery
• Visual content increases the likelihood that visitors will engage in some way with your business.

How we can help

Perfectly Digital Photography is exclusively provided by James Burden, an experienced, published photographer with a portfolio that includes portraits, marketing, commercial, events, landscapes and wildlife. James’s expertise and style will create an image library for you to use across all your marketing needs—including your website, social media, print and advertising.

Pictures tell stories in powerful and compelling ways. The effective use of photography across digital and print media, such as a website or information brochure, can act as a powerful marketing tool. As our client you will own any imagery that we create, with no further charges for usage. You will be able to use these valuable assets both online and offline for years to come.

Let us showcase your business, let us tell your story. Get in touch with us to talk about the options.

Full details, including our portfolio, can be seen at Perfectly Digital Photography.

James Burden’s work is luminescent, detailed, poetic, direct, humorous: each photograph is a miniature expression of love. His play on space is by turn profound and witty, displaying a brilliant capacity to capture character of human, animal or landscape, provoking thoughts and feelings in an instant. James’ lens points you to see life at its glorious best. He is a natural.

Sara-Lois Cunningham

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When you’re trying to make an impression online or in print, every word counts. So whether you need a one-page leaflet or a complete website revamp, we believe that content is the best place to start.

How we can help

Here at Perfectly Digital we offer print and creative solutions that are tailored to your specific needs. We make sure that everything works together to communicate a coherent and compelling impression of your organisation, ensuring that branding remains consistent across digital and print.

Print

Our range of print services includes corporate stationery, leaflets, flyers, brochures, posters, adverts, and even merchandise such as T-shirts and mugs etc.

We provide a full service delivery so you only have to deal with us. We’ll design, edit, proof, print and deliver finished product to your door.

Creative

Your brand needs to reflect the unique personality of your business, showing the differences and highlighting your competitive edge. It can be the single reason why a customer will choose you over a competitor. We offer a full range of creative services that will support your brand – including photography, film-making, design and copy-writing.

James is a passionate and creative individual who is highly professional and collaborative in his approach to work. He has helped Scripture Union’s publishing to be at the cutting edge of new media development.

Keith Civval, Pension & Charity Trustee, Independent Consultant

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Our complete Web Design and Maintenance packages offer small businesses and charities a hassle-free and professional solution to ensuring that your online presence is everything it needs to be. Your website is more than just a marketing tool — it’s your shop window. And it’s our goal to ensure that your shop window is compelling and turns visitors into customers.

A website should reflect your business effectively ensuring your message reaches your customers correctly as well as oozing with personality and interesting content. If it doesn’t meet the needs of your customers, you will lose valuable business.

How we can help

We create beautiful and highly functional websites using WordPress. Our clients include charities, small businesses, photographers and bloggers. All websites are highly optimised for search engine optimisation (SEO) and loading time. We focus closely on converting your visitors by highlighting your website’s goals – whether that be online e-commerce, donations, building community, email newsletter signups, or face-to-face transactions.

WordPress

All Perfectly Digital websites are built in WordPress for a number of reasons:

• WordPress is the industry leading CMS with over 54% of the worldwide market share. It has almost become the de-facto standard in web publishing, and now powers over 75 million sites. It is easy to use, powerful, flexible, scaleable, reliable and secure.
• WordPress is easy to use. If you can use Microsoft Word, or write an email then you will find WordPress very straightforward to use.
• WordPress is powerful. With WordPress you are in control of your website. You can add content yourself simply and easily, or we can do this for you.
• WordPress is free. Because the WordPress framework is open source this means we can deliver your website at a much lower cost.
• WordPress is constantly updated. Major upgrades are released about twice a year which continually expand the features and ease of use of WordPress.
• WordPress is extremely stable. A huge and active global WordPress community means that any issues are quickly identified and resolved.
• WordPress is widely used by developers. Because WordPress is open source, just about any web developer will be able to make changes or take over management of your site. You will not be locked into a proprietary system.

Standards driven

Google says they lose 20% of their traffic for each additional 100 milliseconds it takes a page to load. Speed matters. Google also incorporates your page-load time into your site’s search rankings. Faster sites win, literally. Our websites are renowned for being fast, secure, stable and accessible.

Our code and our servers are optimised to ensure that visitors to your website can access the information they want without waiting for those crucial seconds whilst the page loads.

Even if your website experiences a significant surge in visits, you can be confident that your website will stay stable and stay online without any loss in page-load speed.

Always backed-up. Always secure.

The security and integrity of your website is a huge priority for us. We take backups of your website every 24 hours. We ensure that your websites are proactively scanned for vulnerabilities and for attacks.

Strong security measures ensure your website is protected from exploits while your website keeps running at peak performance.

James is a true digital professional guru who consistently maintains a deep understanding of the latest technical practices and guidelines of solid and efficient strategy and design principles. Always striving to simplify and streamline the services process, James is fanatical about doing things right. Not just for the sake of simplicity and clarity, but to consistently motivate his clients and peers to achieve outstanding experiences and produce amazing results. His direction and prowess is woven into the DNA of some of the most cutting-edge and successful major charity websites and fundraising solutions currently live today.

Steve Fisher, Group Head of IT, Guardian Media Group

Click here to contact us for more information about how we can help you to be more effective online.